Tia

“[...]you don’t have to be Sun freakin Tzu to know that real fighting isn’t about killing or even hurting the other guy, it’s about scaring him enough to call it a day.”
― Max Brooks, World War Z: An Oral History of the Zombie War

“The official report was a collection of cold, hard data, an objective "after-action report" that would allow future generations to study the events of that apocalyptic decade without being influenced by the "human factor." But isn't the human factor what connects us so deeply to our past? Will future generations care as much for chronologies and casualty statistics as they would for the personal accounts of individuals not so different from themeslves? By excluding the human factor, aren't we risking the kind of personal detachment from a history that may, heaven forbid, lead us one day to repeat it?”
― Max Brooks, World War Z: An Oral History of the Zombie War

“Whatever bro, tell it to the whales”
― Max Brooks, World War Z: An Oral History of the Zombie War

“The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells.”
― Max Brooks, World War Z: An Oral History of the Zombie War