Andy

“Or you could focus on the Path, in which case you would disregard hearts and minds entirely. In fact, suppose you stipulated outright that your workers are hopeless, that they’re irredeemable daredevils who are determined to waggle their fingers in the machine’s danger zone for the sheer sport of it. Could you still keep them from dismembering themselves?”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“In this entire book, you might not find a single statement that is so rigorously supported by empirical research as this one: You are doing things because you see your peers do them.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“once a small step has been taken, and people have begun to act in a new way, it will be increasingly difficult for them to dislike the way they’re acting.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Get them to set an action trigger. (Then set another one for yourself.)”
― Chip Heath, Switch: How to Change Things When Change Is Hard