Luis Luján

“The truth is, once you learn how to die, you learn how to live.”
― Mitch Albom, Tuesdays With Morrie

“When a warrior fights not for himself, but for his brothers, when his most passionately sought goal is neither glory nor his own life's preservation, but to spend his substance for them, his comrades, not to abandon them, not to prove unworthy of them, then his heart truly has achieved contempt for death, and with that he transcends himself and his actions touch the sublime. That is why the true warrior cannot speak of battle save to his brothers who have been there with him. The truth is too holy, too sacred, for words." -Suicide (Gates of Fire)”
― Steven Pressfield

“Creative work is not a selfish act or a bid for attention on the part of the actor. It's a gift to the world and every being in it. Don't cheat us of your contribution. Give us what you've got.”
― Steven Pressfield

“Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.”
― Seth Godin, Linchpin: Are You Indispensable?