
“Measurability—Can you identify the segment? Can you quantify its size? Accessibility—Can you reach the segment through advertising, sales force or distributors, transportation, or warehousing? Substantiality—Is the segment large enough to bother with? Is the segment shrinking, maturing, or growing?”
― The Ten-Day MBA: A Step-By-Step Guide to Mastering the Skills Taught in America's Top Business Schools
― The Ten-Day MBA: A Step-By-Step Guide to Mastering the Skills Taught in America's Top Business Schools

“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”
― The Five Dysfunctions of a Team: A Leadership Fable
― The Five Dysfunctions of a Team: A Leadership Fable
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