Jim

“The Dorito Effect, very simply, is what happens when food gets blander and flavor technology gets better.”
― Mark Schatzker, The Dorito Effect: The Surprising New Truth About Food and Flavor

“It did not come often now. He had made it that way, with the force of his will, yet on those occasions when the dream did overcome him, it came with all its old strength and vigour. He knew the signs: that familiar feeling of being hollowed out, an empty vessel into which it would pour.”
― Mark Dawson, The John Milton Series #0.5-3