168 ratings (3.73 avg)
16 reviews

Jef Wallican

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Jef’s Bookshelves

to-read‎ (379)
currently-reading‎ (4)

read‎ (172)
future-reads‎ (177)

consumer-behaviour-psychology‎ (10)
favourites‎ (10)

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Jef is Currently Reading

Jef Wallican is currently reading

Hey Whipple, Squeeze This - 2022: The Classic Guide to Creating Great Advertising, 6th Edition, Paperback

by Luke Sullivan (Goodreads Author)

bookshelves: currently-reading

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progress:

(page 65 of 392)
— Dec 04, 2025 02:55PM

Nov 27, 2025 01:42AM

Jef Wallican is currently reading

The Book of Disquiet

by Fernando Pessoa

bookshelves: currently-reading

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(page 94 of 544)
— Nov 27, 2025 01:35AM

Feb 18, 2025 12:31AM

Jef Wallican is currently reading

O Santo, O Surfista e a Executiva

by Robin Sharma

bookshelves: currently-reading

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(page 108 of 219)
— Jan 06, 2025 08:09AM

Aug 28, 2024 03:28AM

See all 4 books that Jef is reading…

Jef’s Quotes

“We have become a civilization based on work—not even “productive work” but work as an end and meaning in itself.”
― David Graeber, Bullshit Jobs: A Theory

98 likes

“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.”
― Terry Pratchett, A Hat Full of Sky

tags: adventure, change, discworld, growth, travel

6327 likes

“Every intelligent being, whether it breathes or not, coughs nervously at some time in its life.”
― Terry Pratchett, The Color of Magic

144 likes

“Now what was tiring had disappeared and only the beauty remained.
Saturday found him for the first time strolling alone through Zurich, breathing in the heady smell of his freedom. New adventures hid around each corner. The future was again a secret.”
― Milan Kundera, The Unbearable Lightness of Being

3 likes

“Don't Just

Don't just learn, experience.
Don't just read, absorb.
Don't just change, transform.
Don't just relate, advocate.
Don't just promise, prove.
Don't just criticize, encourage.
Don't just think, ponder.
Don't just take, give.
Don't just see, feel.
Don’t just dream, do.
Don't just hear, listen.
Don't just talk, act.
Don't just tell, show.
Don't just exist, live.”
― Roy T. Bennett, The Light in the Heart