Content marketing is not an end unto itself. It is a means to an end—to sell products. Content is not the be-all and end-all of marketing, either. It’s just one of many methods that can be used to get customers, orders, and sales.
“Work is a rubber ball. If you drop it, it will bounce back. The other four balls-- family, health, friends, integrity-- are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered.”
― The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
― The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
“And because when you die, the world dies, too, at least for you, they assume the world will die for everybody. It’s a failure of imagination, in a way—an inability to conceive of the universe without you in it. That’s why old people get apocalyptic: they’re facing apocalypse, and that part, the private apocalypse, is real. So the closer their personal oblivion gets, the more certain geriatrics project impending doom on their surroundings. Also, there’s almost a spitefulness, sometimes. I swear, for some of these bilious Chicken Littles, imminent Armageddon isn’t a fear but a fantasy. Like they want the entire planet to implode into a giant black hole. Because if they can’t have their martinis on the porch anymore then nobody else should get to sip one, either.”
― The Mandibles: A Family, 2029-2047
― The Mandibles: A Family, 2029-2047
“People do not decide their futures, they decide their habits and their habits decide their futures.” —F. M. Alexander”
― The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results
― The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results
“Real poverty is about doing what you have to do as opposed to what you want.”
― The Mandibles: A Family, 2029-2047
― The Mandibles: A Family, 2029-2047
“The trouble with waking up in the morning is that you look like who you are. That’s great if you like who you are – not so great if you don’t.”
― Before and Again
― Before and Again
Dana Hinders’s 2025 Year in Books
Take a look at Dana Hinders’s Year in Books, including some fun facts about their reading.
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