Mauricio

“A company is a culture. A group of people brought together around a common set of values and beliefs. It’s not products or services that bind a company together. It’s not size and might that make a company strong, it’s the culture—the strong sense of beliefs and values that everyone, from the CEO to the receptionist, all share. So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

“That’s a remarkable concept: only when individuals can trust the culture or organization will they take personal risks in order to advance that culture or organization as a whole.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

“Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence. This is why those decisions take more time, feel difficult or leave us uncertain.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

“unless you’re an astronaut, it’s not the work we do that inspires us either. It’s the cause we come to work for. We don’t want to come to work to build a wall, we want to come to work to build a cathedral.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action