Mauricio

“She’s a great leader because she understands that earning the trust of an organization doesn’t come from setting out to impress everyone, it comes from setting out to serve those who serve her.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

“unless you’re an astronaut, it’s not the work we do that inspires us either. It’s the cause we come to work for. We don’t want to come to work to build a wall, we want to come to work to build a cathedral.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

“That’s a remarkable concept: only when individuals can trust the culture or organization will they take personal risks in order to advance that culture or organization as a whole.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

“Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence. This is why those decisions take more time, feel difficult or leave us uncertain.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action