Mauricio

“Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence. This is why those decisions take more time, feel difficult or leave us uncertain.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

“The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

“She’s a great leader because she understands that earning the trust of an organization doesn’t come from setting out to impress everyone, it comes from setting out to serve those who serve her.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

“Ironically, the woman’s initial interest may have been generated based on those elements. She agreed to go on the date because her friends told her that Brad was good-looking and that he had a good job and that he knew a lot of famous people. Even though all those things may be true, WHATs don’t drive decision-making, WHATs should be used as proof of WHY, and the date plainly fell flat.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action