Mauricio

“unless you’re an astronaut, it’s not the work we do that inspires us either. It’s the cause we come to work for. We don’t want to come to work to build a wall, we want to come to work to build a cathedral.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

“She’s a great leader because she understands that earning the trust of an organization doesn’t come from setting out to impress everyone, it comes from setting out to serve those who serve her.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

“We say WHAT we do, we sometimes say HOW we do it, but we rarely say WHY we do WHAT we do.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

“Ironically, the woman’s initial interest may have been generated based on those elements. She agreed to go on the date because her friends told her that Brad was good-looking and that he had a good job and that he knew a lot of famous people. Even though all those things may be true, WHATs don’t drive decision-making, WHATs should be used as proof of WHY, and the date plainly fell flat.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action