Brennan Matthew

“Information is addictive. It’s only when people are confident in their decisions that they stop seeking more information.”
― Susan M. Weinschenk, 100 Things Every Designer Needs to Know About People

“People are very willing to click multiple times. In fact, they won’t even notice they’re clicking if they’re getting the right amount of information at each click to keep them going down the path. Think progressive disclosure; don’t count clicks.”
― Susan M. Weinschenk, 100 Things Every Designer Needs to Know About People

“Be aware that most people, most of the time, are more influenced by time and experiences that produce a personal connection than money or possessions.”
― Susan M. Weinschenk, 100 Things Every Designer Needs to Know About People

“We are homesick most for the places we have never known.”
― Carson McCullers