Siddharth

“The world's perverse, but it could be worse.”
― Mona Van Duyn

“The only path McAuliffe saw to hard-money parity ran through cycles of prospecting new donors, in the mail and online. To accomplish that on the scale he believed crucial, Democrats needed the list of 100 million new names, sortable by party registration or voting behavior, that would fill a national voter file. McAuliffe proposed a deal to the state chairs, that the DNC would effectively borrow their files, help clean them up, add new data like donor information and commercially available phone numbers, and then return them for the state party’s use. At the same time, McAuliffe went to Vinod Gupta, a major Democratic fund-raiser and Clinton friend who was the founder and CEO of InfoUSA, one of the country’s large commercial data vendors. Like many of his rivals, Gupta had been trying for years to find customers in the political world, and offered McAuliffe a good deal for his product. McAuliffe agreed, and as the state files came in, the DNC would send them out to InfoUSA’s Omaha servers, where hundreds of pieces of new information were added to each voter’s profile. A new interface was built to navigate it all. It was called Demzilla.”
― Sasha Issenberg, The Victory Lab: The Secret Science of Winning Campaigns

“This was the strategy that concerned Podhorzer, who worried that the approach reflected “an overconfidence in the liberal mind that only a fool would vote for Bush again, so therefore all we had to do was base turnout.” He returned to the AFL dispirited by his exchange with the Kerry campaign and his sense that Democrats had chosen to ignore winnable votes in part because the statistical methods used to identify them were not properly understood by campaign decision makers. “At the time,” says Podhorzer, “all of this just sounded like alien talk to most people.”
― Sasha Issenberg, The Victory Lab: The Secret Science of Winning Campaigns

“I skirted fields, and hedges, and lanes till after sunrise. I believe it was a lovely summer morning: I know my shoes, which I had put on when I left the house, were soon wet with dew. But I looked neither to rising sun, nor smiling sky, nor wakening nature. He who is taken out to pass through a fair scene to the scaffold, thinks not of the flowers that smile on his road, but of the block and axe-edge; of the disseverment of bone and vein; of the grave gaping at the end: and I thought of drear flight and homeless wandering --- and oh! with agony I thought of what I left.”
― Charlotte Brontë, Jane Eyre