Siddharth

“Consumerism provides no psychological satisfaction, because there is no limit to our desires for things that we never needed in the first place.”
― Emily Wilson, The Greatest Empire: A Life of Seneca

“The only path McAuliffe saw to hard-money parity ran through cycles of prospecting new donors, in the mail and online. To accomplish that on the scale he believed crucial, Democrats needed the list of 100 million new names, sortable by party registration or voting behavior, that would fill a national voter file. McAuliffe proposed a deal to the state chairs, that the DNC would effectively borrow their files, help clean them up, add new data like donor information and commercially available phone numbers, and then return them for the state party’s use. At the same time, McAuliffe went to Vinod Gupta, a major Democratic fund-raiser and Clinton friend who was the founder and CEO of InfoUSA, one of the country’s large commercial data vendors. Like many of his rivals, Gupta had been trying for years to find customers in the political world, and offered McAuliffe a good deal for his product. McAuliffe agreed, and as the state files came in, the DNC would send them out to InfoUSA’s Omaha servers, where hundreds of pieces of new information were added to each voter’s profile. A new interface was built to navigate it all. It was called Demzilla.”
― Sasha Issenberg, The Victory Lab: The Secret Science of Winning Campaigns

“She went back to the computer, typed in $50, and then sat back, feeling relieved. It was a bit of insurance. So as long her maximum was the highest, she would still win. 3:59. Less than a minute left. She began to count down, and then, with only twenty seconds to go, the bid jumped to $32.45. And then it jumped again, and again! Not one, but two snipers were bidding on her Hansel and Gretel! She held her breath and crossed her fingers and counted—five, four, three, two . . . The Congratulations, You’ve Won! message popped on to her screen, along with her winning bid. $49.45. She sat back in her chair, triumphant. It felt so good to win.”
― Ruth Ozeki, The Book of Form and Emptiness

“Don’t you know what that is? It’s spring fever. That is what the name of it is. And when you’ve got it, you want—oh, you don’t quite know what it is you DO want, but it just fairly makes your heart ache, you want it so!”
― Mark Twain, Tom Sawyer, Detective