Jorge Figueroa

“As Wall Street digested the strategy, Apple’s share price soared. It nearly doubled by the end of the year. The longtime darling of Main Street had become a darling of Wall Street. Cook’s conquest was complete.”
― Tripp Mickle, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

“The taciturn master of supply-chain efficiency had become the most important business leader in the world; no one on earth had more to gain from open trade or more to lose from a trade war. He knew that his comments would be tracked on both sides of the Pacific to determine whether his loyalty in the trade war lay with China or the United States.”
― Tripp Mickle, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

“Its track record in services was mixed. iTunes had been a runaway success that had transformed the music industry, but Apple Maps had been a bust. MobileMe, a 2008 online service for email, contacts, and calendar, hadn’t worked, and Siri, Apple’s novel voice assistant, had fallen behind its rivals in performance. In the absence of the next game-changing device, Cook was betting that he could persuade customers to stick with iPhones by getting them as tethered to Apple Music and other services as they had been”
― Tripp Mickle, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

“The $9 billion decrease in iPhone revenue had been the largest drop in a single quarter since 2007. The company’s most important product was running out of steam.”
― Tripp Mickle, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul