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“Principled Entrepreneurship™—creating superior value for our customers while consuming fewer resources and always acting lawfully and with integrity. Good profit comes from making a contribution in society—not from corporate welfare or other ways of taking advantage of people.”
― Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
― Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
“The role of business in society is to help people improve their lives by providing products and services they value more highly than their alternatives, and to do so while consuming fewer resources.”
― Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
― Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
“interview process typically consists of a series of separate interviews, with each interviewer assessing a candidate’s alignment with a unique set of personal traits. These traits are arranged as focus areas based on our Guiding Principles and are as follows: (1) Integrity and Compliance; (2) Value Creation, Principled Entrepreneurship, and Customer Focus; (3) Knowledge and Change; (4) Humility and Respect; and (5) Skills and Knowledge required in the role.”
― Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
― Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
“If producers knew not only what consumers want now, but what they will want in the future, their job would be pretty easy.”
― Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
― Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
“Allowing people the freedom to pursue their own interests (within the limits of just conduct) is the best and only sustainable way to achieve societal progress. For individuals to develop and have a chance at happiness, they must be free to make their own choices and mistakes, rather than be forced to accept choices made for them by others.”
― Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
― Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
Kien Bui’s 2025 Year in Books
Take a look at Kien Bui’s Year in Books, including some fun facts about their reading.
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