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John Seely Brown
“In pull platforms, the modules are designed to be loosely coupled, with interfaces that help users to understand what the module contains and how it can be accessed. Because of this loosely coupled modular design, pull platforms can accommodate a much larger number of diverse participants. In fact, pull platforms tend to have increasing returns dynamics—the more participants and modules the platform can attract, the more valuable the platform becomes.”
― John Seely Brown, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

John Seely Brown
“the success of creation spaces can be traced back to careful design at the outset by a small group of people who were very thoughtful about the conditions required to foster or “scaffold” scalable collaboration, learning, and performance improvement.”
― John Seely Brown, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

John Seely Brown
“Pull platforms make it easier to assemble participants and resources on an ad hoc basis to problem-solve unforeseen issues or situations. As a result, they enhance the potential for productive friction as people with different perspectives, skills, and experiences come together to try to find a solution for a specific problem. In contrast, push programs view all friction as an inefficiency that must be eliminated. The purpose of tightly specified programs is to eliminate wasteful debate and disagreement, especially at the point of execution.”
― John Seely Brown, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

John Seely Brown
“Our research into emerging creation spaces has identified three elements that combine to set in motion the increasing-returns dynamics that make these spaces successful: participants, interactions, and environments.”
― John Seely Brown, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

John Seely Brown
“We now have the chance to transcend the limitations of the experience curve. The more participants one adds to carefully designed creation spaces—and the more the interactions that occur between and among them—the greater the chances are that everybody participating will get better quicker at whatever it is they’re doing. Rather than each new increment of experience contributing less and less—as in the experience curve—each new participant in a creation space makes all the previous participants—and interactions between them—incrementally more valuable. A virtuous cycle begins to emerge as more and more people connect with each other.”
― John Seely Brown, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

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