But that doesn’t have to be the case, not when you truly understand what causes consumers to make the choices they do. Innovation can be far more predictable—and far more profitable—but only if you think about it differently. It’s about
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“We don't rise to the level of our expectations, we fall to the level of our training.”
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Shobhit’s 2025 Year in Books
Take a look at Shobhit’s Year in Books, including some fun facts about their reading.
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