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Phil Knight
“Johnson phoned first thing this morning,” he said. “Apparently a new name came to him in a dream last night.” I rolled my eyes. “A dream?” “He’s serious,” Woodell said. “He’s always serious.” “He says he sat bolt upright in bed in the middle of the night and saw the name before him,” Woodell said. “What is it?” I asked, bracing myself. “Nike.” “Huh?” “Nike.” “Spell it.” “N-I-K-E,” Woodell said. I wrote it on a yellow legal pad. The Greek goddess of victory. The Acropolis.”
Phil Knight, Shoe Dog

Phil Knight
“The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.”
Phil Knight, Shoe Dog

Paramahansa Yogananda
“The one who pursues a goal of even-mindedness is neither jubilant with gain nor depressed by loss. He knows that man arrives penniless in this world, and departs without a single rupee.”
Paramahansa Yogananda, Autobiography of a Yogi

Phil Knight
“But I was wrong. His parents had a little bit more, and they asked if I needed that, too. And I said yes. And they gave me their last three thousand dollars, draining their savings down to zero. How I wished I could put that check in my desk drawer and not cash it. But I couldn’t. I wouldn’t. On my way out the door I stopped. I asked them: “Why are you doing this?” “Because,” Woodell’s mother said, “if you can’t trust the company your son is working for, then who can you trust?”
Phil Knight, Shoe Dog

Phil Knight
“The single easiest way to find out how you feel about someone. Say goodbye.”
Phil Knight, Shoe Dog

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