Chen Hao

“marketers have turned advertising into an interactive process. Using relationships and frequency and permission,”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you’ve got to see it at least three times before it sinks in.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Before a marketer can build trust, it must breed familiarity. But there’s no familiarity without awareness. And awareness—the science of letting people know you exist and getting them to understand your message—can’t happen effectively in today’s environment without advertising.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“The biggest secret of the Internet is that it is inherently a direct marketing medium. In fact, the Internet is the greatest direct marketing medium of all time.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers