Chen Hao

“Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Before a marketer can build trust, it must breed familiarity. But there’s no familiarity without awareness. And awareness—the science of letting people know you exist and getting them to understand your message—can’t happen effectively in today’s environment without advertising.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Multiply that scenario by one hundred or one thousand books a year. Using permission, Amazon can fundamentally reconfigure the entire book industry, disintermediating and combining every step of the chain until there are only two: the writer and Amazon.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“The biggest secret of the Internet is that it is inherently a direct marketing medium. In fact, the Internet is the greatest direct marketing medium of all time.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers