Chen Hao

“They’re building an asset that has nothing to do with brand and everything to do with their relationship with you.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Permission Marketing represents a huge threat as well as a huge opportunity.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Interruption Marketing was easy. Build a few ads, run them everywhere. Interruption Marketing was scalable. If you need more sales, buy more ads. Interruption Marketing was predictable. With experience, a mass marketer could tell how many dollars in revenue one more dollar in ad spending would generate. Interruption Marketing fit the command and control bias of big companies. It was totally controlled by the advertiser, with no weird side effects.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“You can create dozens or even hundreds of paths for an individual to follow from the first contact until the highest level of permission is granted.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers