Bryan Solar

“The job of the Customer Development team is to see whether there are customers and a market for that vision.”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win

“Earlyvangelists can be identified by these customer characteristics (see Figure 3.1): The customer has a problem The customer understands he or she has a problem The customer is actively searching for a solution and has a timetable for finding it The problem is painful enough the customer has cobbled together an interim solution The customer has committed, or can quickly acquire, budget dollars to solve the problem”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win

“And since the facts live outside the building, the primary activity is to get in front”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win

“To do this, you need to leave guesswork behind and get “outside the building” in order to learn what the high-value customer problems are, what about your product solves these problems, and who specifically are your customer and user (for example, Who has the power to make or influence the buying decision and who will use the product on a daily basis?).”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win