Bryan Solar

“And since the facts live outside the building, the primary activity is to get in front”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win

“goal of Customer Discovery amounts to this: turning the founders’ initial hypotheses about their business model, market and customers into facts.”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win

“Earlyvangelists can be identified by these customer characteristics (see Figure 3.1): The customer has a problem The customer understands he or she has a problem The customer is actively searching for a solution and has a timetable for finding it The problem is painful enough the customer has cobbled together an interim solution The customer has committed, or can quickly acquire, budget dollars to solve the problem”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win

“The job of the Customer Development team is to see whether there are customers and a market for that vision.”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win