Bryan Solar

“As a [type of user], I want to [do something], so that I can [desired benefit].”
― Dan Olsen, The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

“The job of the Customer Development team is to see whether there are customers and a market for that vision.”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win

“To do this, you need to leave guesswork behind and get “outside the building” in order to learn what the high-value customer problems are, what about your product solves these problems, and who specifically are your customer and user (for example, Who has the power to make or influence the buying decision and who will use the product on a daily basis?).”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win

“And since the facts live outside the building, the primary activity is to get in front”
― Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Startups That Win