Erwin Lopez

“You’ll learn that making hard things seem fun is a much better strategy than making hard things seem important”
― Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be

“Agassi could see the wisdom in this assessment. He’d always been a perfectionist, but until Gilbert’s remarks, he’d viewed that trait as a strength rather than a weakness.”
― Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be

“We all struggle to line up what we do with what we want.”
― Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be

“When policy makers, organizations, or scientists applied a one-size-fits-all strategy to change behavior, the results were mixed. But when they began by asking what stood in the way of progress—say, why their employees weren’t saving enough money or getting flu shots—and then developed targeted strategies to change behavior, the results were far better.”
― Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be