Erwin Lopez

“Agassi could see the wisdom in this assessment. He’d always been a perfectionist, but until Gilbert’s remarks, he’d viewed that trait as a strength rather than a weakness.”
― Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be

“. I was particularly taken with the idea of “nudging” people toward better choices, which was gaining popularity around the time I started my PhD.”
― Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be

“This book will offer many answers to that question (the most important being “It depends”), but one is particularly relevant to Prasad’s problem. It starts with a remarkable medical success story.”
― Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be

“You’ll learn that making hard things seem fun is a much better strategy than making hard things seem important”
― Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be