Giordana Caputo

“It already is. In March 2022, South Korea elected Yoon Suk-yeol as its new president. The conservative politician campaigned, in part, by seeding the internet with a deepfake version of himself, known as AI Yoon. This version, created by his younger campaign team, was funnier and more charming than the real Yoon. The Wall Street Journal reported that for some voters the fake politician—whose fakeness was not hidden—felt more authentic and appealing than the real one: “Lee Seong-yoon, a 23-year-old college student, first thought AI Yoon was real after viewing a video online. Watching Mr. Yoon talk at debates or on the campaign trail can be dull, he said. But he now finds himself consuming AI Yoon videos in his spare time, finding the digital version of the candidate more likable and relatable, in part because he speaks like someone his own age. He said he is voting for Mr. Yoon.”17 Yoon’s digital doppelganger was created by a Korean company called DeepBrain AI Inc.; John Son, one of its executives, remarked that their work is “a bit creepy, but the best way to explain it is we clone the person.”
― Naomi Klein, Doppelganger: A Trip Into the Mirror World