Prithivi Da

“I would rather have heart than mind.”
― Anonymous

“The combination of loss aversion with mindless choosing implies that if an option is designated as the “default,” it will attract a large market share. Default options thus act as powerful nudges.”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

“Run from what's comfortable. Forget safety. Live where you fear to live. Destroy your reputation. Be notorious. I have tried prudent planning long enough. From now on I'll be mad.”
― Rumi

“Schiphol Airport in Amsterdam. There the authorities have etched the image of a black housefly into each urinal. It seems that men usually do not pay much attention to where they aim, which can create a bit of a mess, but if they see a target, attention and therefore accuracy are much increased.”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness