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Dan Ariely
“That’s a lesson we can all learn: the more we have, the more we want. And the only cure is to break the cycle of relativity.”
Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely
“But suppose we are nothing more than the sum of our first, naive, random behaviors. What then?”
Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely
“we usually think of ourselves as sitting the driver's seat, with ultimate control over the decisions we made and the direction our life takes; but, alas, this perception has more to do with our desires-with how we want to view ourselves-than with reality”
Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

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