“Today cognitive neuroscience is proving that humans make decisions irrationally, perception is illusory, and our minds are designed for self-deception.”
― Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
― Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
“emotions influence our thinking more than our thinking influences our emotions. STEP”
― Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
― Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Edwin’s 2025 Year in Books
Take a look at Edwin’s Year in Books, including some fun facts about their reading.
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