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Jaquelyn Burton
https://www.goodreads.com/jepburton
Companies at level 1F of CX Maturity are sure they are doing it right, and they treat change as if it will destroy them and all of their success.
“The most important problems to solve were those that weren’t being expressed. The most important questions to ask were those that people never thought to ask themselves.”
― User Friendly: How the Hidden Rules of Design are Changing the Way We Live, Work & Play
― User Friendly: How the Hidden Rules of Design are Changing the Way We Live, Work & Play
“The evolution from design to design thinking is the story of the evolution from the creation of products to the analysis of the relationship between people and products, and from there to the relationship between people and people.”
― Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level
― Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level
“Declare a mission (or two). Sometimes it helps to write your focus down on paper. Try the simple structure of “I’m working on in order to because .” Take a couple of stabs at it. Share it with your partners, friends, or team. What rings true when you read it out loud? What sounds amiss?”
― Navigating Ambiguity: A Designer's Guide to Creating Opportunity in a World of Unknowns
― Navigating Ambiguity: A Designer's Guide to Creating Opportunity in a World of Unknowns
“Winning means providing a better consumer and customer value equation than your competitors do, and providing it on a sustainable basis.”
― Playing to win: How strategy really works
― Playing to win: How strategy really works
“every line of business and function should have a strategy—one that aligns with the strategy of the company overall and decides where to play and how to win specifically for its context.”
― Playing to win: How strategy really works
― Playing to win: How strategy really works
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Jaquelyn’s 2025 Year in Books
Take a look at Jaquelyn’s Year in Books, including some fun facts about their reading.
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1,017 books
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182 friends
798 books
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519 books
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308 books
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538 books
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533 books
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