Iiro Lamppu

“For Heinz, Keller says, that moment was an epiphany. A typical five-year-old consumes about 60 percent more ketchup than a typical forty-year-old, and the company realized that it needed to put ketchup in a bottle that a toddler could control.”
― Malcolm Gladwell, What the Dog Saw and Other Adventures

“For me, however, the belief in the meaning of making dollars crumbled; the proposition that the more money you earn, the better the life you are leading was refuted by too much hard evidence to the contrary. And without that belief, I lost the need to make huge sums of money. The funny thing is that I was largely unaware how heavily influenced I was by the money belief until it had vanished.”
― Michael Lewis, Liar's Poker