Itay

“In contrast to the “everyday smiley catalog girl” or the “generically” handsome guy, the editorial model is seen as “unique” and “strong.” An editorial model is typically described as having an unusual or, to use a term that comes up often in the business, an “edgy” look. Producers define edgy as an “atypical” or an “odd” kind of quality.

Everyone in the fi eld had a tough time putting edgy into words. Beyond its rudimentary physical markers of youth and skinniness, edgy is an amorphous quality, perhaps most easily defi ned negatively. Edgy
is not commercially pretty but is code for a look that departs from conventional norms of attractiveness. It is the uncanny, sitting on the border between beautiful and ugly, familiar and strange, at once attracting and repulsing its viewer.”
― Ashley Mears, Pricing Beauty: The Making of a Fashion Model