Srishti

“Everything around you was architected by another person. Whether or not they were aware of what they were doing. Whether or not they did a good job. Whether or not they delegated the task to a computer. Information is a responsibility we all share.”
― Abby Covert, How to Make Sense of Any Mess

“Companies say they value great design. But they assume that to do great design they need a rock star designer. But great design doesn’t live inside designers. It lives inside your users’ heads. You get inside your users heads by doing good UX research: research that provides actionable and testable insights into users’ needs.”
― David Travis, Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

“If you think user research is expensive, you should look at the cost of building the wrong thing.”
― Mario Maruffi

“If you imagine complex, challenging possibilities, your brain will adapt to them. Much like a tiger trapped in a zoo exhibits repetitive displacement behavior, if you cage your imagination within the bars of the dull and neurotic, which often portray one’s fears more than they do an empirical “truth,” then your brain will adapt to these imagined meanings, too. Like the sad tiger pacing back and forth within its puny cage, your brain too will ruminate cyclically upon destructive meanings, and in doing so make them more significant than they might need to be. This present perceptual meaning becomes part of your future history of meanings, together with the meaning (and re-meanings) of past events, thus shaping your future perception. If you don’t want to let received contexts limit possibility, then you need to walk in the darkest forest of all—the one in your own skull—and face down the fear of ideas that challenge.”
― Beau Lotto, Deviate: 'A more accessible THINKING FAST AND SLOW' Wired