Dan Jackson

“If you want to bid on competitors’ names and products, you could end up with a low Quality Score because your site isn’t actually... you know… your competitors’ site! One way to circumvent that is to build a product or service comparison page – i.e. your product vs their product, perhaps with a table that shows why yours is”
― Claire Jarrett, Rapid Google Ads Success: And how to achieve it in 7 Simple Steps