Ignacio Alonso

“Successful entrepreneurs take who they are and what they already know and create surprising combinations.”
― Gary Erickson, Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

“Does this behavior help me become the type of person I wish to be? Does this habit cast a vote for or against my desired identity?” Habits that reinforce your desired identity are usually good. Habits that conflict with your desired identity are usually bad.”
― James Clear, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

“Often, for me, the best ideas come out of extreme situations in unknown terrain, whether in cycling or in business. Pushing beyond what I think I can do creates an opening for new ideas.”
― Gary Erickson, Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

“I believe that our epiphanies or intuitive insights often reflect who we are, or what we are capable of doing, in unexpected ways.”
― Gary Erickson, Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.