Alma

“Empowertising not only builds on the idea that any choice is a feminist choice if a self-labeled feminist deems it so, but takes it a little bit further to suggest that being female is in itself something that deserves celebration.”
― Andi Zeisler, We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement

“The diversity of voices, issues, approaches, and processes required to make feminism work as an inclusive social movement is precisely the kind of knotty, unruly insurrection that just can't be smoothed into a neat brand.”
― Andi Zeisler, We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement

“Advertising and marketing philosophies that thrive on emphasizing 'natural' differences don't stay in the realm of advertising and marketing--they spill into how we justify sexism and racism at every life stage.”
― Andi Zeisler, We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement

“American culture, perhaps more than any other, prizes individualism. Our narratives of art, politics, and business idolize the person who triumphs against the odds, with only himself or herself to answer to. The lone wolf. The stranger in town. The maverick. The plucky kid. The Final Girl. You've only got yourself, in the end. It's all up to you.”
― Andi Zeisler, We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement