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“PRINCIPLE 6 Praise the slightest improvement and praise every improvement. Be ‘hearty in your approbation and lavish in your praise.”
― How to Win Friends and Influence People
― How to Win Friends and Influence People
“Not only is there strong empirical evidence to suggest that brand advertising works, but there’s also proof that creativity matters. Jones identifies the three characteristics of ads that have the highest impact on sales: 1. They are intrinsically likeable. 2. They are visual, not verbal. 3. They are communicated in a way that’s relevant to consumers. Another study by Xueming Luo and Pieter”
― Spark: The Insight to Growing Brands
― Spark: The Insight to Growing Brands
“If pacific negotiations are in progress, warlike preparations should have been made beforehand.” He rebuked and shamed the Marquis of Ch`i, who cowered under him and dared not proceed to violence. How can it be said that these two great Sages had no knowledge of military matters?”
― The Art of War
― The Art of War
“Short sentences are easier to read than long sentences. All professional writers—newspaper reporters, publicists, magazine writers, copywriters—are taught to write in crisp, short, snappy sentences.”
― The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
― The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
“Six years into my first job, when I was still a junior manager, I got into an argument with the head of business during dinner after the launch of a strategy. I was arguing that I didn’t believe one leg of the strategy would work, and I was forcefully trying to make the point. The next morning, a helpful colleague asked me why I was hell-bent on having what he called a ‘career limiting conversation’. But I think that conversation had a positive effect. Two weeks after that, I was chosen, by the same head of business, to lead a cross-functional team to work out plans to execute parts of the strategy. I don’t think that would have happened had the business head been offended.”
― Stories at Work: Unlock the Secret to Business Storytelling
― Stories at Work: Unlock the Secret to Business Storytelling
Vivek Hattangadi’s 2024 Year in Books
Take a look at Vivek Hattangadi’s Year in Books, including some fun facts about their reading.
5 books
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70 friends
57 books
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40 friends
3 books
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24 friends
1 book
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53 friends
6 books
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37 friends
5 books
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36 friends
1 book
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42 friends
4 books
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34 friends
More friends…
Favorite Genres
Polls voted on by Vivek Hattangadi
Lists liked by Vivek Hattangadi
