Vivek Hattangadi

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"Very interesting book" Jan 17, 2018 06:05AM

 
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Al Ries
“Take facsimile, for example. Over the past two decades, the facsimile has become an indispensable part of every company’s communication portfolio. Americans will send 65 billion pages of faxes this year, more than 230 per person. And 50 percent of all international telephone calls are now fax calls.”
Al Ries, The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries
“Success in business inflates the egos of top management.”
Al Ries, The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Rolf Dobelli
“Science calls this effect the hedonic treadmill: we work hard, advance and are able to afford more and nicer things, and yet this doesn’t make us any happier.”
Rolf Dobelli, The Art of Thinking Clearly: The Secrets of Perfect Decision-Making

Rolf Dobelli
“The fear of losing something motivates people more than the prospect of gaining something of equal value.”
Rolf Dobelli, The Art of Thinking Clearly: The Secrets of Perfect Decision-Making

Rolf Dobelli
“Management gurus push employees in large companies to be bolder and more entrepreneurial. The reality is: employees tend to be risk-averse. From their perspective, this aversion makes perfect sense: why risk something that brings them, at best, a nice bonus, and at worst, a pink slip? The downside is larger than the upside. In almost all companies and situations, safeguarding your career trumps any potential reward. So, if you’ve been scratching your head about the lack of risk-taking among your employees, you now know why. (However, if employees do take big risks, it is often when they can hide behind group decisions.”
Rolf Dobelli, The Art of Thinking Clearly: The Secrets of Perfect Decision-Making

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