Peter Fine

“A general “law of least effort” applies to cognitive as well as physical
exertion. The law asserts that if there are several ways of achieving the
same goal, people will eventually gravitate to the least demanding course
of action. In the economy of action, effort is a cost, and the acquisition of
skill is driven by the balance of benefits and costs. Laziness is built deep into our nature.”
― Daniel Kahneman, Thinking, Fast and Slow

“We are different because our brain is wired differently. This causes us to perceive the world in different ways and have different values and priorities. Not better or worse - different.”
― Allan Pease ; Barbara Pease

“Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the “work” will be done by 20 percent of the participants. In most societies, 20 percent of criminals commit 80 percent of crimes. Twenty percent of motorists cause 80 percent of all accidents. Twenty percent of beer drinkers drink 80 percent of all beer. When it comes to epidemics, though, this disproportionality becomes even more extreme: a tiny percentage of people do the majority of the work.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“A three-year old was examining his testicles while taking a bath.
'Mom,' he asked,'are these my brains?'
'Not yet.' she replied.”
― Allan Pease, Why Men Want Sex and Women Need Love: Solving the Mystery of Attraction