Farid

“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
― Steve Jobs

“Life is growth. You grow or you die.”
― Phil Knight, Shoe Dog

“I don't suppose you have many friends. Neither do I. I don't trust people who say they have a lot of friends. It's a sure sign that they don't really know anyone.”
― Carlos Ruiz Zafón, The Angel's Game

“He was easy to talk to, and easy not to talk to-equally important qualities in a friend. Essential in a travel companion.”
― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike