Taylor McIntosh

“But just exactly what is the “good” to which we aspire through doing and eating things that are supposed to be good for us? This question is strictly taboo, for if it were seriously investigated the whole economy and social order would fall apart and have to be reorganized. It would be like the donkey finding out that the carrot dangled before him, to make him run, is hitched by a stick to his own collar.
For the good to which we aspire exists only and always in the future. Because we cannot relate to the sensuous and material present we are most happy when good things are expected to happen, not when they are happening. We get such a kick out of looking forward to pleasures and rushing ahead to meet them that we can’t slow down enough to enjoy them when they come. We are therefore a civilization which suffers from chronic disappointment—a formidable swarm of spoiled children smashing their toys.”
― Alan W. Watts, Does It Matter?