Jennifer

“Truth
Tell the truth, but make the truth fascinating.”
― David Ogilvy, Confessions of an Advertising Man

“It's really not about reading a good book.  Rather, it about being transformed by great ideas.”
― Craig D. Lounsbrough

“When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another, second person singular.”
― David Ogilvy, Ogilvy on Advertising

“A good book will give you answers to questions you didn't know you had. A great book will give you questions to answers you thought you knew.”
― Beth Revis, Give the Dark My Love