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Jennifer
https://www.wordswithjennifer.com
“People use big words to impress others, but they rarely do. More often, big words annoy and distract the reader from what the writer is trying to say.”
― The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
― The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
“When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another, second person singular.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“The really influential book is not that which converts ten millions of casual readers, but rather that which converts the very few who, at any given moment, succeed in seizing power.”
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“People often say that football and boxing are the ways out of the working class and they are your ticket out of that kind of life, if you happen to want to leave it. But, for me, the library is the key. That is where the escape tunnel is. All of the knowledge in the world is there. The great brains of the world are at your fingertips.”
― Coming Home: My Grand Adventures in a Wee Country
― Coming Home: My Grand Adventures in a Wee Country
Book Club for Introverts
— 601 members
— last activity Feb 09, 2023 05:03PM
Does the thought of an in-person book club give you hives? Would you rather drink your wine and discuss your favorite reads online? Then we are yo ...more
Jennifer’s 2025 Year in Books
Take a look at Jennifer’s Year in Books, including some fun facts about their reading.
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