Walter Logeman

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Brent Schlender
“Bill Gates told me after Steve’s death. “You know, if you were going to do hardware and software together, and you’re going to do a few super, super nice designs, and you’re going to do it end-to-end where partnerships aren’t the key thing, where you control that experience totally. He managed a great organization that was purpose-fit to that.” We had been chatting about why so many books had been written promising to reveal how to do business “the Apple way,” or “the Steve Jobs way.” Bill was describing why Steve is a unique managerial case, someone whose model has limited applications. “Maybe you should call your book Don’t Try This at Home,” he said, only half joking. “So many of the people who want to be like Steve have the asshole side down. What they’re missing is the genius part.” One”
Brent Schlender, Becoming Steve Jobs: The evolution of a reckless upstart into a visionary leader

Robert A. Johnson
“It was she who first introduced me to a book by Richard Morris Bucke called Cosmic Consciousness. While reading it I realized for the first time that other people, too, had contact with the Golden World. It gave me the first bit of a handhold on what had happened to me. Lessons were at Miss Rand’s home in the late afternoon, and I often stayed for dinner. We would go on talking until 9 P.M., when her dog would courteously insist that it was time for me to go home. In my own home I was accustomed to retiring to my room immediately after dinner, as there was never anything of interest to say to anyone. Although I didn’t know it at the time, I had a great hunger to be parented by someone who understood my inner world. During this period I didn’t know what I wanted or needed, I only felt a great hole in my life. In”
Robert A. Johnson, Balancing Heaven and Earth: A Memoir of Visions, Dreams, and Realizations

Brent Schlender
“By the time the two got around to focusing on the iPhone, Steve had become closer to Jony than anyone he had ever worked with. “The bond became so strong between us,” says Ive. “We could just be honest and straightforward and not have to articulate precisely why this is a good idea or why this is a valuable idea. And we also were honest enough to be able to say ‘Nah, that’s a terrible idea,’ without worrying about each other’s feelings so much.”
Brent Schlender, Becoming Steve Jobs: The evolution of a reckless upstart into a visionary leader

Robert A. Johnson
“Dr. Kunkel’s teacher, Dr. Jung, believed that archetypes are blueprints of the basic human qualities we all share. The archetypes themselves are undefinable natural patterns or forces that shape life in all ages and places. They cannot be known directly, but archetypal themes and images appear in myth, fairy tales, dreams, and fantasies. We tend to think of ourselves as unique individuals, and to a great extent we are. But just as there are shared patterns that shape our physical existence, such as having two arms and legs, two eyes, ten fingers and toes, so there are underlying patterns that shape our psychic existence.”
Robert A. Johnson, Balancing Heaven and Earth: A Memoir of Visions, Dreams, and Realizations

Brent Schlender
“The main reason we were close and worked in the way we did was that it was a collaboration that was based on more than just the traditional view of design,” Ive says. “We both perceived objects in our environment, and people, and organizational structures intuitively in the same way. Beauty can be conceptual, it can be symbolic, it can stand as testament to progress and what humankind has managed to achieve in the last fifteen years. In that sense, it could represent progress, or it could be something as trivial as the machined face on a screw. That’s why we got on well, ’cause we both thought that way. If my contribution was simply to the shapes of things, we wouldn’t have spent so much time together. It makes no sense that the CEO of a company this size would spend nearly every lunchtime and big chunks of the afternoon with somebody who just was preoccupied with form.”
Brent Schlender, Becoming Steve Jobs: The evolution of a reckless upstart into a visionary leader

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