Walter Logeman

“The main reason we were close and worked in the way we did was that it was a collaboration that was based on more than just the traditional view of design,” Ive says. “We both perceived objects in our environment, and people, and organizational structures intuitively in the same way. Beauty can be conceptual, it can be symbolic, it can stand as testament to progress and what humankind has managed to achieve in the last fifteen years. In that sense, it could represent progress, or it could be something as trivial as the machined face on a screw. That’s why we got on well, ’cause we both thought that way. If my contribution was simply to the shapes of things, we wouldn’t have spent so much time together. It makes no sense that the CEO of a company this size would spend nearly every lunchtime and big chunks of the afternoon with somebody who just was preoccupied with form.”
― Brent Schlender, Becoming Steve Jobs: The evolution of a reckless upstart into a visionary leader

“By the time the two got around to focusing on the iPhone, Steve had become closer to Jony than anyone he had ever worked with. “The bond became so strong between us,” says Ive. “We could just be honest and straightforward and not have to articulate precisely why this is a good idea or why this is a valuable idea. And we also were honest enough to be able to say ‘Nah, that’s a terrible idea,’ without worrying about each other’s feelings so much.”
― Brent Schlender, Becoming Steve Jobs: The evolution of a reckless upstart into a visionary leader

“The term projection is used by Jungians to mean that each of us places some quality of our own being onto something or someone else. Aspects of reality of which we are unconscious are projected onto the outer world, where we see them in terms of events and people outside of ourselves. This psychological process works like a projector in a movie theater: we take something that is within the projector and blow it up onto a screen or backdrop, where we see it more clearly. Since this process is unconscious, we often think it belongs to the outer object when, in fact, it belongs to us. It is not only a person’s negative qualities that are projected outward in this way; in equal measure we project our positive qualities, including our gold. I had projected my gold”
― Robert A. Johnson, Balancing Heaven and Earth: A Memoir of Visions, Dreams, and Realizations

“Bill Gates told me after Steve’s death. “You know, if you were going to do hardware and software together, and you’re going to do a few super, super nice designs, and you’re going to do it end-to-end where partnerships aren’t the key thing, where you control that experience totally. He managed a great organization that was purpose-fit to that.” We had been chatting about why so many books had been written promising to reveal how to do business “the Apple way,” or “the Steve Jobs way.” Bill was describing why Steve is a unique managerial case, someone whose model has limited applications. “Maybe you should call your book Don’t Try This at Home,” he said, only half joking. “So many of the people who want to be like Steve have the asshole side down. What they’re missing is the genius part.” One”
― Brent Schlender, Becoming Steve Jobs: The evolution of a reckless upstart into a visionary leader