Felipe Rodrigues

“Feature shock: cramming too many features into one product—sometimes even unwanted features—creates a product that does not fully resonate with customers and is often overpriced.”
― Madhavan Ramanujam, Monetizing Innovation: How Smart Companies Design the Product Around the Price

“Yes, yoga may make your company a better place to work for people who like yoga. It may also be a great team-building exercise for people who like yoga. Nonetheless, it’s not culture.”
― Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

“The future ain’t what it used to be,” Berra”
― Nassim Nicholas Taleb, The Black Swan: The Impact of the Highly Improbable

“Brainfluence Takeaway: Make Your Customers Feel Like Members of a Group Have you been able to make your customers feel different from those of your competition? Does your brand have a tribe? Have you been able to define an enemy group that strengthens the cohesiveness of your own? If you can accomplish this and fan the flames of rivalry, you’ll create not only more loyal customers but also brand advocates and evangelists.”
― Roger Dooley, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing