Dan Draper

“Knowing how to think empowers you far beyond those who know only what to think.”
― Neil deGrasse Tyson

“DOES YOUR MARKETING PASS THE GRUNT TEST? Just like there are three questions audiences must be able to answer to engage in a story, there are three questions potential customers must answer if we expect them to engage with our brand. And they should be able to answer these questions within five seconds of looking at our website or marketing material: 1.​What do you offer? 2.​How will it make my life better? 3.​What do I need to do to buy it? At StoryBrand we call this passing the grunt test. The critical question is this: “Could a caveman look at your website and immediately grunt what you offer?” Imagine a guy wearing a bearskin T-shirt, sitting in a cave by a fire, with a laptop across his lap. He’s looking at your website. Would he be able to grunt an answer to the three questions posed above? If you were an aspirin company, would he be able to grunt, “You sell headache medicine, me feel better fast, me get it at Walgreens”? If not, you’re likely losing sales.”
― Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen

“A fit body, a calm mind, a house full of love. These things cannot be bought — they must be earned.”
― Naval Ravikant

“No, emptiness is not nothingness. Emptiness is a type of existence. You must use this existential emptiness to fill yourself.”
― Liu Cixin, The Three-Body Problem