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Our Inner Ape: A ...
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التاثير علم نفس ا...
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by Robert B. Cialdini (Goodreads Author)
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Robert B. Cialdini
“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

Robert B. Cialdini
“There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

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