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Our Inner Ape: A ...
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التاثير علم نفس ا...
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by Robert B. Cialdini (Goodreads Author)
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Robert B. Cialdini
“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion

Robert B. Cialdini
“There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion

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