Dan Bldrsbts

“trends fade as they were usurped by competitors (those same fajitas and sushi platters giving way first to burritos and ramen soups and then to fish tacos and izakayas), while trends like espresso coffee have assumed a permanent role in my diet. I’ve also seen heavily hyped trends vanish as suddenly as they have appeared, like thin snow hitting the ground. Watching Superbowl XXVII in 1993, I, like millions of others, was spellbound by the halftime commercial for Crystal Pepsi, with its new-age messages saying, “Right now, the future is ahead of you,” set to the tune of Van Halen’s “Right Now.” Suddenly”
― David Sax, The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue

“And in notes meetings, everyone was so afraid of hurting someone’s feelings that they held back. We had to learn that we weren’t attacking the person, we were attacking the project. Only then could we create a crucible that boils away everything that’s not working and leaves the strongest framework.”
― Ed Catmull, Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

“Each of us is born with a box of matches inside us but we can't strike them all by ourselves”
― Laura Esquivel, Like Water for Chocolate

“take an edible piece of nature and create a promise out of it, communicate that promise to the public, and then deliver on it with taste.”
― David Sax, The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue