Pam

“Knowing something about the cognitive system has allowed others to discover systematic biases in the way we think.”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

“If you want to encourage someone to do something, make it easy.”
― Richard Thaler

“The purely economic man is indeed close to being a social moron. Economic theory has been much preoccupied with this rational fool.”
― Richard H. Thaler, Misbehaving: The Making of Behavioural Economics

“To a psychologist, it is self-evident that people are neither fully rational nor completely selfish, and that their tastes are anything but stable. Our two disciplines seemed to be studying different species, which the behavioral economist Richard Thaler later dubbed Econs and Humans.”
― Daniel Kahneman, Thinking, Fast and Slow