Pam

“people are rarely aware of their own biases when they are being misled by them. This lack of awareness is itself a known bias, the bias blind spot. People often recognize biases more easily in others than they do in themselves”
― Daniel Kahneman, Noise

“First, people are generally rational, and their thinking is normally sound. Second, emotions such as fear, affection, and hatred explain most of the occasions on which people depart from rationality.”
― Daniel Kahneman, Thinking, Fast and Slow

“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than the social norm.”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

“To a psychologist, it is self-evident that people are neither fully rational nor completely selfish, and that their tastes are anything but stable. Our two disciplines seemed to be studying different species, which the behavioral economist Richard Thaler later dubbed Econs and Humans.”
― Daniel Kahneman, Thinking, Fast and Slow