Alan Vonlanthen

“A great way to avoid useless accuracy, and to dodge the Curse of Knowledge, is to use analogies. Analogies derive their power from schemas: A pomelo is like a grapefruit. A good news story is structured like an inverted pyramid. Skin damage is like aging. Analogies make it possible to understand a compact message because they invoke concepts that you already know.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

“People are tempted to tell you everything, with perfect accuracy, right up front, when they should be giving you just enough info to be useful, then a little more, then a little more.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

“Above all, I have been a sentient being, a thinking animal, on this beautiful planet, and that in itself has been an enormous privilege and adventure.”
― Oliver Sacks, Gratitude: Oliver Sacks

“What matters is happy customers.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising