Alan Vonlanthen

“A great way to avoid useless accuracy, and to dodge the Curse of Knowledge, is to use analogies. Analogies derive their power from schemas: A pomelo is like a grapefruit. A good news story is structured like an inverted pyramid. Skin damage is like aging. Analogies make it possible to understand a compact message because they invoke concepts that you already know.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

“Strictly speaking, one never indulges in a gin before 5 p.m. Thankfully it’s always after 5 p.m. somewhere in the Commonwealth.”
― The Queen [of Twitter], Gin O'Clock: Gin O'clock: Secret diaries from Elizabeth Windsor, HRH @Queen_UK [of Twitter]

“my predominant feeling is one of gratitude. I have loved and been loved; I have been given much and I have given something in return; I have read and traveled and thought and written. I have had an intercourse with the world, the special intercourse of writers and readers.”
― Oliver Sacks, Gratitude: Oliver Sacks

“What matters is happy customers.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising