The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
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The main reason products fail is because they don't meet customer needs in a way that is better than other alternatives. This is the essence of product-market fit. Marc Andreessen of Netscape fame coined the term in 2007. In the same blog
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“Statements that seem to be common sense to the speakers are nonetheless often profoundly religious in nature. Imagine that Ms A argues that all the safety nets for the poor should be removed, in the name of ‘survival of the fittest’. Ms B might respond, ‘The poor have the right to a decent standard of living – they are human beings like the rest of us!’ Ms A could then come back with the fact that many bioethicists today think the concept of ‘human’ is artificial and impossible to define. She might continue that there is no possibility of treating all living organisms as ends rather than means and that some always have to die that others may live. That is simply the way nature works. If Ms B counters with a pragmatic argument, that we should help the poor simply because it makes society work better, Ms A could come up with many similar pragmatic arguments about why letting some of the poor just die would be even more efficient. Now Ms B would be getting angry. She would respond heatedly that starving the poor is simply unethical, but Ms A could retort, ‘Who says ethics must be the same for everyone?’ Ms B would finally exclaim: ‘I wouldn’t want to live in a society like the one you are describing!’ In this interchange Ms B has tried to follow John Rawls and find universally accessible, ‘neutral and objective’ arguments that would convince everyone that we must not starve the poor. She has failed because there are none. In the end Ms B affirms the equality and dignity of human individuals simply because she believes it is true and right. She takes as an article of faith that people are more valuable than rocks or trees – though she can’t prove such a belief scientifically. Her public policy proposals are ultimately based on a religious stance.23”
― The Reason for God: Belief in an Age of Skepticism
― The Reason for God: Belief in an Age of Skepticism

“Life is indistinguishable from effortful maintenance. No one finds a match so perfect that the need for continued attention and work vanishes (and, besides, if you found the perfect person, he or she would run away from ever-so-imperfect you in justifiable horror). In truth, what you need—what you deserve, after all—is someone exactly as imperfect as you.”
― 12 Rules for Life: An Antidote to Chaos
― 12 Rules for Life: An Antidote to Chaos

“If you listen, instead, without premature judgment, people will generally tell you everything they are thinking—and with very little deceit. People will tell you the most amazing, absurd, interesting things. Very few of your conversations will be boring. (You can in fact tell whether or not you are actually listening in this manner. If the conversation is boring, you probably aren’t.)”
― 12 Rules for Life: An Antidote to Chaos
― 12 Rules for Life: An Antidote to Chaos
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