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“Start with a need that’s too small or functional, and you’ll end with a brand idea that’s lackluster, indefensible, and uninspiring.”
― Obsessed: Building a Brand People Love from Day One
― Obsessed: Building a Brand People Love from Day One
“The problem you’re solving is the foundation for your brand strategy, so you want to make sure you’re setting yourself up to build a brand that taps into people’s deepest motivations, dreams, and desires.”
― Obsessed: Building a Brand People Love from Day One
― Obsessed: Building a Brand People Love from Day One
Matt’s 2025 Year in Books
Take a look at Matt’s Year in Books, including some fun facts about their reading.
1,085 books
|
67 friends
232 books
|
105 friends
134 books
|
91 friends
1,839 books
|
135 friends
784 books
|
88 friends
241 books
|
18 friends
870 books
|
143 friends
63 books
|
15 friends
More friends…
Favorite Genres
Polls voted on by Matt
Lists liked by Matt
