Dominant Selling Idea—the one unifying idea at the center of every brand—before you charge ahead with advertising or anything else. The Dominant Selling Idea (DSI) is “the thing you do that’s superlative, important and believable, made
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Brandon’s 2025 Year in Books
Take a look at Brandon’s Year in Books, including some fun facts about their reading.
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Favorite Genres
Art, Business, Music, Mystery, Philosophy, Poetry, Science, Science fiction, Self help, Spirituality, Travel, Young-adult, and Nonfiction
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