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Since every customer base follows the NBD, brand share must depend on attracting light buyers. Sure, the heaviest buyers are important, but every brand must also reach out a long way to nudge in its lightest buyers from competitors.
“I’ve always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsession and degree of specialization that doesn’t appeal to me. Once I reach that 80 percent level I like to go off and do something totally different; that probably explains the diversity of the Patagonia product line—and why our versatile, multifaceted clothes are the most successful.”
― Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
― Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Duncan’s 2025 Year in Books
Take a look at Duncan’s Year in Books, including some fun facts about their reading.
934 books
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77 friends
138 books
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197 friends
102 books
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59 friends
183 books
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225 friends
63 books
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99 friends
10 books
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112 friends
73 books
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70 friends
2 books
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53 friends
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