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Malcolm Gladwell
“We have trouble estimating dramatic, exponential change. We cannot conceive that a piece of paper folded over 50 times could reach the sun. There are abrupt limits to the number of cognitive categories we can make and the number of people we can truly love and the number of acquaintances we can truly know. We throw up our hands at a problem phrased in an abstract way, but have no difficulty at all solving the same problem rephrased as a social dilemma. All of these things are expressions of the peculiarities of the human mind and heart, a refutation of the notion that the way we function and communicate and process information is straightforward and transparent. It is not. It is messy and opaque.”
Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

Olivie Blake
“I am more addicted to the thought of your name on my tongue than I am to any other form of vice.”
Olivie Blake, Alone With You in the Ether

Daniel Kahneman
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”
Daniel Kahneman, Thinking, Fast and Slow

Philip G. Zimbardo
“Our personal identities are socially situated. We are where we live, eat, work, and make love. [...]

Our sense of identity is in large measure conferred on us by others in the ways they treat or mistreat us, recognize or ignore us, praise us or punish us. Some people make us timid and shy; others elicit our sex appeal and dominance. In some groups we are made leaders, while in others we are reduced to being followers. We come to live up to or down to the expectations others have of us. The expectations of others often become self-fulfilling prophecies. Without realizing it, we often behave in ways that confirm the beliefs others have about us. Those subjective beliefs create new realities for us. We often become who other people think we are, in their eyes and in our behavior.”
Philip G. Zimbardo, The Lucifer Effect: Understanding How Good People Turn Evil

Malcolm Gladwell
“The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
Malcom Gladwell, The Tipping Point: Cum lucruri mici pot provoca schimbări de proporţii

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