Tim Schraeder

“Working hard is important. But more effort does not necessarily yield more results. “Less but better” does.”
― Greg McKeown, Essentialism: The Disciplined Pursuit of Less

“the movements that transform us, our relations, and our world emerge from the lives of people who decide to care for their authentic selfhood.”
― Parker J. Palmer, Let Your Life Speak: Listening for the Voice of Vocation

“If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See