Timothy Rodriguez

“The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“It’s impossible to create work that both matters and pleases everyone.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See