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The Marshmallow Test
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Nikos Kazantzakis
“Once, I saw a bee drown in honey, and I understood.”
Nikos Kazantzakis, Report to Greco

Steven D. Levitt
“If you really want to persuade someone who doesn’t wish to be persuaded, you should tell him a story.”
Steven D. Levitt, Think Like a Freak

Steven D. Levitt
“1. Figure out what people really care about, not what they say they care about.        2. Incentivize them on the dimensions that are valuable to them but cheap for you to provide.        3. Pay attention to how people respond; if their response surprises or frustrates you, learn from it and try something different.        4. Whenever possible, create incentives that switch the frame from adversarial to cooperative.        5. Never, ever think that people will do something just because it is the “right” thing to do.        6. Know that some people will do everything they can to game the system, finding ways to win that you never could have imagined. If only to keep yourself sane, try to applaud their ingenuity rather than curse their greed.”
Steven D. Levitt, Think Like a Freak

Steven D. Levitt
“But wouldn’t it be nice if we all smuggled a few childlike instincts across the border into adulthood? We’d spend more time saying what we mean and asking questions we care about;”
Steven D. Levitt, Think Like a Freak

Steven D. Levitt
“Consider the kind of questions that kids ask. Sure, they may be silly or simplistic or out of bounds. But kids are also relentlessly curious and relatively unbiased. Because they know so little, they don’t carry around the preconceptions that often stop people from seeing things as they are. When it comes to solving problems, this is a big advantage.”
Steven D. Levitt, Think Like a Freak

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