David Northrop

“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
― David Ogilvy, Ogilvy on Advertising

“The most effective leader is the one who satisfies the psychological needs of his followers.”
― David Ogilvy, Ogilvy on Advertising

“The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Television commercials depend more on pictures than words. The ambition to write better campaigns than anyone has ever written before.”
― David Ogilvy, Ogilvy on Advertising

“The headlines which work best are those which promise the reader a benefit”
― David Ogilvy, Ogilvy on Advertising